Freshly Commerce: Growth Marketing Manager

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May 12, 2026

Published by Coupea on May 12, 2026

About this role

You’ll own growth as a systems problem rather than a content pipeline. The focus is on identifying where merchants are, understanding their operational pain points, and then designing creative, testable ways to reach and convert them.

You’ll operate at the intersection of product, data, and marketing with a high degree of autonomy. This role requires someone who takes initiative without waiting for direction and is comfortable owning outcomes end-to-end.

You will report directly to the CEO and collaborate closely with the Head of Marketing. This is a remote contract role. We are open to both full-time and part-time engagement, depending on fit. There’s plenty of room to grow with us, including the opportunity to move into a permanent position.

What you’ll do

Own high-impact pilot growth projects to acquire, activate, and retain Shopify merchants.
Translate product capabilities into clear value for both technical and non-technical Shopify merchants.
Analyze data to identify what drives installs, activation, churn, and revenue, and prioritize accordingly.
Contribute to the company’s growth engine end-to-end across SEO, YouTube, Shopify App Store optimization, partnerships, lifecycle marketing, product marketing, paid acquisition, and strategy.
Repurpose ideas effectively across channels, turning a single insight or asset into multiple formats and distribution opportunities.
Build lightweight scrappy systems to test ideas quickly, measure results, and iterate with speed.

Who we’re looking for:

We care less about years of experience and more about evidence of ownership and impact. Strong candidates might come from roles where you’ve been able to materially increase qualified installs and product adoption.
High degree of independence and initiative. You proactively identify problems and act without needing constant direction.
Strong problem-solving ability and resourcefulness. You figure things out quickly with limited information.
Comfort operating in ambiguity. You can define the problem before solving it.
Product intuition. You understand how SaaS products create value and how users adopt them.
Highly analytical with a structured approach to solving problems. You can design experiments, interpret results, and avoid false conclusions.
Ability to use AI and automation tools effectively for research, ideation, execution, and scaling workflows, while maintaining high-quality output and strong editorial and strategic judgment.
Proficiency with marketing automation and analytics tools.
Technical curiosity. You don’t need to be an engineer, but you should be comfortable understanding APIs, product workflows, and their capabilities.
Creativity in distribution. You think beyond standard playbooks and introduce fresh ideas.
Strong research instincts and genuine curiosity. Able to deeply understand a topic, identify non-obvious insights, and create content with original perspective rather than generic summaries.
Ability to explain complex ideas in a simple way.

Bonus experience

Familiarity and interest in the Shopify and ecommerce ecosystem, including industry trends, platform changes, merchant pain points, and emerging opportunities.
Proficiency in analyzing datasets and working with data visualization tools such as Metabase.

Beyond expertise, success in this role means embodying these 3 core values:

Resourcefulness: You are relentlessly resourceful, always finding a way to achieve the highest standards of quality. You know where to look and whom to consult when faced with challenges, understanding that we always support each other.
Ownership: You take complete ownership and pride in your work. This means deeply understanding our existing and prospective merchants, as well as our product.
Communication:You’re clear, thoughtful, and intentional in how you communicate with both merchants and teammates. You surface issues early, share relevant context, and keep things moving without needing constant follow-up. Since we work remotely and mostly async, clear communication helps us stay aligned.

Async by default

If you’ve ever ended a day of back-to-back meetings wondering when you were supposed to get any actual work done, we get it. We’ve been there. That’s why we’ve built a culture that protects time, encourages focus, and trusts you to do great work without constant check-ins.

We meet once a week for 30 minutes on Mondays. The rest of the time, we default to async: clear Slack threads, thoughtful Looms, and shared documents.

Perks & compensation

Competitive salary + annual pay increases.
$1,000 annual workspace stipend for laptop, headphones, or that standing desk you’ve been eyeing.
Flexible hours. Work when you’re most productive. We just ask for ~4 hours of overlap with Eastern Time (9 am to 5 pm EST).
Flexible vacation policy. Take the time you need, no arbitrary caps.

Our interview process

Application & short demo video: Submit your application plus the two-minute recorded screen-share. Both founders watch every submission, so take the chance to show how you think.
Conversation with the co-founders (30 min): Meet Lichen (CEO) and Basil (CTO). We’ll talk about projects you’ve worked on, how you approach support and problem-solving, and what kind of work energizes you.
Paid take-home assignment: We’ll send you a real-life scenario to work through and pay you $100 USD for your time.
Reference chats: We’ll speak with two people you’ve worked with to understand your collaboration style and strengths.
Offer: If it’s a match, we move quickly, answer any final questions, and welcome you to the team.

To apply: https://weworkremotely.com/remote-jobs/freshly-commerce-growth-marketing-manager