Sales Development Representative (SDR)

Castr — Live Streaming and Video Technology
Full-time | Remote | Base salary + uncapped commission | Immediate start

About Castr

Castr is a global live-streaming and video technology platform built for production agencies, broadcasters, corporate media teams, event companies, and organizations running business-critical video workflows.

Our platform helps customers deliver live video, video on demand, OTT content, secure streaming experiences, and digital events to audiences around the world.

We are expanding our outbound sales function and looking for confident, resilient, and commercially driven Sales Development Representatives to generate qualified new-business opportunities for our sales team.

Compensation

Competitive location-based base salary, determined by experience and local market rates
Uncapped performance-based commission
Clear monthly targets and commission criteria
Additional earning potential for consistently exceeding targets

This is a newly created outbound role, and the commission structure is designed to strongly reward qualified appointments and genuine sales opportunities.

The Role

This is a full-time, telephone-led outbound sales role focused on prospecting, lead generation and appointment setting.

You will identify suitable businesses, reach relevant decision-makers, uncover potential requirements and create a consistent flow of qualified sales appointments.

We are looking for genuine sales hunters: people who enjoy opening new doors, are motivated by results and earnings, and are comfortable speaking with businesses across the UK, Europe and North America.

This is not a role for someone whose primary approach is sending automated LinkedIn messages or mass email campaigns. Email and LinkedIn may support your outreach, but the telephone will be your main sales channel.

You must be comfortable picking up the phone, starting conversations, handling objections and continuing after rejection.

Your objective is straightforward:

Generate qualified appointments and create new sales opportunities every day.

Key Responsibilities

Make a high volume of outbound calls to prospective customers
Identify and contact relevant business decision-makers
Generate qualified appointments for the sales team
Research target companies, industries and accounts
Uncover prospects’ live-streaming, video, digital-content and event requirements
Identify upcoming events, active projects, contract-renewal dates and purchasing timescales
Introduce Castr’s live-streaming, video-on-demand, OTT, CDN, monetisation and security capabilities
Qualify each opportunity before arranging a sales meeting
Follow up consistently with prospects by telephone
Use email and LinkedIn to support telephone outreach where appropriate
Maintain accurate records of calls, conversations, follow-ups and booked meetings
Support the wider sales team with account research and pipeline development
Work towards agreed targets for calls, conversations and qualified appointments
Share feedback on objections, customer requirements, competitor activity and market trends

Who We Are Looking For

You may be a strong fit if you:

Have strong sales-hunting instincts and enjoy finding new business
Are motivated by targets, results and uncapped earning potential
Are confident making high-volume outbound calls
Are comfortable speaking with senior business decision-makers
Can communicate clearly, confidently and professionally
Are resilient, persistent and able to handle rejection
Are comfortable following up with prospects multiple times
Can quickly learn new products and technical concepts
Are organised and able to manage a busy daily workload
Can work independently and remain productive in a remote environment
Are comfortable working flexible hours to reach prospects in different time zones
Are available to start quickly

Previous experience in live streaming or video technology is not required.

We are more interested in confidence, work ethic, commercial instincts, resilience and the ability to learn quickly.

Relevant Experience

Strong candidates may come from backgrounds such as:

Appointment setting
Telesales
Sales development
Business development
Lead generation
Recruitment
Fundraising
Events or hospitality sales
Media or advertising sales
Membership or subscription sales
Customer retention
Other high-volume telephone-based sales roles

An interest in technology, live events, video production, media, marketing or digital content would be beneficial, but it is not essential.

Sales Tools and Technology

Experience with CRM systems, sales-engagement tools or prospecting platforms would be beneficial.

At Castr, we believe technology should support the sales process, not replace genuine conversations with potential customers.

Remote-Working Requirements

This is a full-time, work-from-home position.

You must have:

Your own reliable computer
A professional-quality headset
A quiet and suitable place to work
A stable and reliable internet connection

The role will involve contacting prospects across the UK, Europe and North America. Some later working hours may be required to reach North American companies.

Working schedules will be agreed in advance.

This is not a quiet or routine 9-to-5 role. It is suited to people who want to perform, earn and progress.

Career Progression

Strong performers will have opportunities to progress into positions such as:

Senior Sales Development Representative
Business Development Representative
Account Executive

Progression will be based on performance, consistency, attitude and the ability to create genuine sales opportunities.

What Success Looks Like

Success in this role means:

Consistently achieving outbound activity targets
Booking qualified appointments for the sales team
Speaking with relevant decision-makers and influencers
Identifying businesses with genuine requirements and realistic buying timescales
Providing accurate qualification information for every meeting
Following up consistently and professionally
Contributing directly to Castr’s sales pipeline and revenue growth

Appointment quality is just as important as appointment volume.

A qualified meeting should involve a relevant decision-maker or significant influencer from a suitable organisation with a genuine or potential requirement for live streaming, video on demand, OTT, digital events or related video technology.