BetMGM: Gaming Marketing and Events Manager

Discover What’s Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance

• 401(k) with company match

• Pre-tax spending accounts including health care FSA and commuter savings

• Flexible paid time off

• Professional development reimbursement and ongoing skills training opportunities

• Employee resource groups

• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win. 

The Gaming Marketing & Events Manager is a critical, highly visible role that serves as a linchpin between BetMGM’s digital gaming organization and MGM Resorts International’s land‑based casino portfolio. The role is responsible for ensuring seamless alignment between online and retail gaming experiences by positioning and promoting BetMGM (MI) /Borgata Online (NJ) brands effectively across MGM properties with a focus on MGM Grand Detroit & Borgata Hotel, Casino & Spa.

Location: Must be located in NJ or Detroit, MI

About the Role

The Gaming Marketing & Events Manager is a critical, highly visible role that serves as a linchpin between BetMGM’s digital gaming organization and MGM Resorts International’s land‑based casino portfolio.  The role is responsible for ensuring seamless alignment between online and retail gaming experiences by positioning and promoting BetMGM (MI) /Borgata Online (NJ) brands effectively across MGM properties with a focus on MGM Grand Detroit & Borgata Hotel, Casino & Spa.

Responsibilities

Acting as one of the primary points of contact for MGM, the Gaming Marketing & Events Manager will work alongside the Sr. Manager in strategy, execution, and optimization of integrated marketing initiatives which inspire existing land-based players to choose BetMGM (MI) /Borgata Online (NJ) as their preferred online gaming destination.  This individual will play a key role in strengthening brand awareness, customer conversion, and long-term loyalty across our physical and digital channels. In addition, the Gaming Marketing & Events Manager will lead and oversee gaming event/activation execution. Some examples this includes are on-property Big Pull events, VIP experience weekends with MGMAir & co-branded digital-to-retail campaigns that drive player acquisition and engagement through Betting Hero. The role will partner closely with MGM marketing and special events teams, to ensure cohesive brand representation and seamless execution and guest experience.

The ideal candidate will be an experienced gaming expert with a land-based casino events/marketing background who is passionate about the industry. Strong communication and organizational skills are essential, along with the ability to work effectively with many other key stakeholders located across both BetMGM and MGM Resorts International.

• Manage relationships between the BetMGM (MI)/Borgata Online (NJ) gaming teams and our land-based estate of MGM properties, with the principal goal of ensuring our BetMGM (MI)/Borgata Online (NJ) gaming labels are well advertised and presented within the properties. Timely support, regular communications, and prompt assistance with issues will all be commonplace.

• Partner with MGM Property Special Events and Marketing teams to support balanced brand placements, on-property activations, and promotional visibility aligned with internal campaign calendars.

• Serve as a day-to-day liaison between property teams (event operations and digital/physical signage) for BetMGM (MI) /Borgata Online (NJ) to coordinate logistics, staffing, promotional materials, and compliance requirements.

• Oversee and provide day-to-day direction to the BetMGM (MI) /Borgata Online (NJ) gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution to ensure successful delivery of all casino-related events and on-site activations.

• Leverage the MGM Property Special Events calendar to see where omni-channel opportunities are possible to stand up.

• Oversee and provide day-to-day direction to the gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution to ensure successful delivery of all gaming-related events and activations.

• Plan, coordinate, and execute gaming-related property events, including tournaments, promotional activations, VIP experiences, and brand showcases. Ensure events are delivered on time, on budget, and aligned with brand standards.

• Maintain and manage a property-level gaming event calendar, ensuring alignment with marketing campaigns, seasonal initiatives, and corporate objectives.

• Serve as a day-to-day liaison between property teams, event operations, and BetMGM (MI)/Borgata Online (NJ) gaming events/marketing team to coordinate logistics, staffing, promotional materials, and compliance requirements.

• Support on-site event execution as needed, including betting hero support, vendor coordination, event setup, compliance, signage placement and troubleshooting.

• Partner with the Business Intelligence team to analyze campaign and event performance, tracking KPIs such as attendance, new player acquisition, engagement, and ROI. Provide recommendations for improvement based on findings.

• Collaborate with the CRM and Loyalty teams to support targeted communications for property-based campaigns and event promotions, ensuring messaging is timely and performance-driven.

• Conduct competitive research on omnichannel gaming and property-based event strategies to identify trends, promotional mechanics, and opportunities for differentiation.

Essential Functions

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time.

• Ability to obtain and maintain a gaming license in applicable jurisdictions as a condition of hire and continued employment.

• Willingness and ability to travel regularly to MGM Grand Detroit & Borgata Hotel, Casino & Spa MGM properties to support planning meetings, team oversight, and on-site event execution, including evenings and weekends as business needs require.

Qualifications  

• 3+ years of experience in gaming, marketing, event management, hospitality, or related industry, with demonstrated ownership of live event execution.

• Willingness and ability to travel regularly to east coast regional MGM properties to support planning meetings, team oversight, and on-site event execution, including evenings and weekends as business needs require.

• Proven experience leading or directing an events team, providing day-to-day guidance, setting priorities, and ensuring accountability across planning and execution phases.

• Demonstrated success executing live events and on-property activations, including vendor coordination, cross-functional alignment, budget management, and real-time problem-solving.

• Experience collaborating across multiple departments (marketing, operations, VIP services, hospitality, and property leadership) to deliver integrated campaigns and seamless guest experiences.

• Knowledge of online and land-based casino operations is preferred, with understanding of regulatory considerations in highly controlled environments.

• Familiarity with regional MGM Resorts properties and/or BetMGM’s product ecosystem preferred.

• Strong organizational and project management skills, with the ability to manage multiple large-scale initiatives simultaneously while balancing regional priorities.

• Strong commercial acumen with experience analyzing performance data, presenting insights clearly, and translating findings into actionable strategies.

• Exceptional written and verbal communication skills, with the ability to influence stakeholders at multiple levels.

• Strong analytical skills with high attention to detail and a proactive, solution-oriented mindset.

The annual salary range for this position is $100000 to $125000.  Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.  This position is also eligible for participation in a performance-based bonus plan.

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
Gaming Compliance & Licensing Requirements 
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations.  Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies.  Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment.  Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM’s responsible gambling policies, procedures, and initiatives.

About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

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