runZero: Director, Technical Product Marketing (Remote)

Role

runZero is looking for a Director of Technical Product Marketing to join our growing team. Product Marketing is central to our success—crafting clear, compelling messaging that communicates runZero’s value, differentiation, and outcomes to our target audiences, while enabling our go-to-market team to do the same.

In this role, you’ll shape the strategic positioning of our innovative exposure management platform and bring its technical capabilities to life through demos, blogs, presentations, and sales enablement assets. You’ll play a hands-on role in helping technical buyers and decision-makers understand how runZero solves real-world security challenges and offers a strategic advantage over other solutions in the market.

This role demands a deep technical background, with a robust foundational knowledge of cybersecurity and networking technologies. We are looking for a cyber native who is passionate about being hands-on in our product and sharing that knowledge and enthusiasm with the cybersecurity community across all media. Please note that you will be asked to perform a demo of the product as part of the interview process.

This role will report directly to our Chief Marketing Officer, and will also collaborate closely with stakeholders across product and engineering, sales, and marketing. 

Responsibilities

• Develop clear, differentiated messaging that communicates runZero’s unique value to technical audiences while shaping persona-specific and vertical-specific content for key use cases.
• Dive deep into runZero’s technical features to uncover benefits that resonate with prospects, translating insights into engaging content such as blogs, web content, case studies, demos, ebooks, and presentations.
• Build compelling demo narratives and presentations that highlight runZero’s capabilities in solving real-world problems and drive engagement.
• Conduct competitive analysis leveraging previous experience in the attack surface and exposure management markets, positioning runZero effectively against alternatives and providing actionable insights to the sales team.
• Plan and execute product launches, align and enable internal teams, and relentlessly prioritize the most important components.
• Enable the sales team with a stream of resources, including battle cards, pitch decks, and technical content tailored for specific customer segments.
• Represent runZero at industry conferences and third-party events, delivering demos contextualized for each audience.
• Collaborate with fellow marketing team members to develop technical top-of-funnel content that generates awareness and aligns with broader campaign strategies.
• Manage all product and platform content on the website, ensuring it is frequently updated to reflect ongoing product releases and new capabilities.
• Collaborate on the product roadmap by sharing insights from market research, competitive developments, customer feedback, and hands-on exploration of the platform.
• Stay ahead of exposure management trends and emerging threats, ensuring messaging and content remain timely and impactful.
• Manage an analyst relations program, developing relationships with key analysts, managing end-to-end processes for market evaluations conducted by various analyst firms, and performing regular briefings.

Requirements

• 10+ years of experience in cybersecurity.
• 5+ years in product marketing and/or sales engineering, preferably in smaller, startup organizations.
• Knowledge of attack surface management, CAASM, vulnerability management, and exposure management markets.
• High technical proficiency in networking and cybersecurity concepts, with the ability to communicate these concepts.
• A passion for translating technical features into compelling content and messaging.
• Proven ability to create impactful marketing assets, such as blogs, presentations, and demos, for technical and non-technical audiences.
• Exceptional storytelling skills, crafting messaging that resonates across industries.
• Strong interpersonal and management skills, with experience collaborating across cross-functional teams and external stakeholders.
• Excellent written and verbal communication skills, with the ability to present effectively in digital and in-person formats.
• A self-starter mentality with a hands-on approach to problem-solving and driving initiatives independently.
• Strong collaboration skills and open-minded, with the ability and desire to incorporate feedback from other stakeholders and product experts.
• Ability to prioritize and assess what’s most important in a startup environment with lean teams.

Salary 

runZero values transparency in the hiring process. Based on market data, we expect this role to have a salary of $200,000 – $225,000. We know the talent market is always in flux, so please let us know if you believe we’ve advertised this role in the wrong salary range. We also provide equity to all employees.