Houzz: Lifecycle Marketing Manager

What You’ll Do

• Be the authority on the user journey for Houzz Pro customers; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights
• Build and own the quarterly roadmap for US Lifecycle efforts from a revenue retention and software engagement perspective
• Lead the strategy, execution, analytics, and reporting of lifecycle marketing campaigns that deliver against business goals related to new business and retention for Houzz Pro users
• Become an expert around our marketing automation platform (Blueshift/Iterable/Hubspot) to be able to operate independently and be a knowledge resource for others within the company
• Partner with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns

At a Minimum, We’d Like You to Have

• Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field
• 4-6 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.)
• You have 5+ years of working directly in an enterprise-grade ESP (Eloqua, Blueshift, Iterable, Braze, Hubspot, Salesforce Marketing Cloud, Responsys, etc.), with experience setting up targeting, building multi-step workflows, QA, execution, and reporting
• Proven success in working with cross-functional teams, such as Product, Product Marketing, and Analytics, to create and execute against shared goals that are based on data-informed hypotheses
• The ability to set goals and manage rapidly shifting priorities & timelines
• The ability to digest large data sets, ask the right questions due to your robust analytical skillset
• The ability to think critically and develop creative solutions around (technical or resource) limitations
• Fervent attention to detail. You are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors

Ideally, You’ll Also Have

• You have 5+ years experience developing and executing A/B tests to improve business performance, utilizing email, push, and site initiatives
• You are comfortable with quantitative analytics and have experience translating data into business and consumer insights
• Ability to thrive in a fast-paced, collaborative team environment
• You have cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion
• Basic SQL experience
• Familiarity with analytics dashboards (e.g. Tableau, Amplitude)

Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation.

We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work.

If you would like assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process.

 

Houzz is an Equal Opportunity Employer. M/F/Disability/Veterans

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When founders Adi and Alon remodeled their home, they were frustrated by the lack of resources and inspiration to help them articulate a vision and select the right pro to make it a reality. 

So they built Houzz. 

Houzz is now the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro (houzz.com/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably. 

We’re proud to say there’s no one quite like us. Houzz is a community-centric, innovative tech company that continues to disrupt the home renovation and design industry. Our mission-driven culture is rooted in our core values, and we’re all here for one purpose: make the home remodeling and design process more fun and productive for everyone. 

To create the best experience for home renovation and design.

We put our community of Houzzers, industry professionals and homeowners first. We approach our work with care, humility and respect. We deliver value to our community through our products and services.

We are visionaries who challenge the status quo. We are creative, innovative and curious. We embrace change and different ideas to drive our industry forward. 

We are solution-seekers and self-starters. We listen, move fast and empower our teams to deliver extraordinary results and products. We play to win.

By applying for a job with us, you acknowledge and agree to the terms of our Job Applicant Privacy Notice.

*Roles listing ‘Remote – US’ as a location are not currently available in the following states: Alaska, Hawaii, Louisiana and Montana.