Dolphin Digital Marketing: Paid Media Specialist (Google & Facebook)
January 20, 2026Rural community profile: Revisiting Big Spring, Texas
January 20, 2026
Headquarters: United State
URL: https://www.dolphindigitalmarketing.com/
Job Summary
We are seeking a Paid Media Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms. This role plays a key part in driving conversions, leads, and revenue through strategic and analytical performance marketing.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram)
- Research target audiences, keywords, and competitors to improve campaign effectiveness
- Continuously monitor, analyze, and optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate
- Develop and test ad creatives (copy, visuals, formats) in collaboration with content and design teams
- Manage advertising budgets efficiently to maximize ROI
- Set up and maintain tracking systems using Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking
- Prepare weekly and monthly performance reports with insights and optimization recommendations
- Stay updated with the latest digital advertising trends, platform updates, and best practices
- Work closely with internal teams to align paid media strategies with overall marketing goals
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (preferred)
- 1–3+ years of experience in Paid Media / Digital Advertising
- Hands-on experience with Google Ads and Facebook/Instagram Ads
- Strong analytical skills and data-driven mindset
- Familiar with tracking, reporting, and performance measurement tools
- Ability to manage multiple campaigns and meet deadlines
- Good communication and teamwork skills
Nice to Have
- Experience in lead generation or e-commerce campaigns
- Knowledge of A/B testing, remarketing, and funnel optimization
- Experience managing medium to large advertising budgets
- Google Ads or Meta Blueprint certifications
Benefits
- Competitive salary with performance-based incentives
- Opportunity to work with diverse clients and industries
- Fast-growing digital advertising environment
- Career development and learning opportunities
How to Apply
Please send your CV to: hr@dolphindigitalmarketing.com
Subject: Paid Media Specialist – Full Name
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