Zapiet: Head of Marketing

Toptal: Senior Full Stack AI Engineer

July 24, 2026

Published by Coupea on July 26, 2026

About Zapiet

Zapiet helps Shopify merchants offer exceptional pickup, delivery and shipping experiences.

Our products are used by more than 10,000 merchants around the world, from independent businesses to some of the world’s best-known brands. We are a remote, bootstrapped SaaS company with ambitious plans for the next stage of our growth.

We are looking for a commercially focused Head of Marketing to help more merchants discover, adopt and succeed with Zapiet’s products.

The role

As Head of Marketing, your primary responsibility will be to increase revenue by driving awareness, adoption and continued use of Zapiet’s products.

You will turn our wider company and marketing strategy into focused campaigns that generate measurable results. You will own the marketing funnel, from discovery and acquisition through to activation, expansion and retention.

You will also manage and grow a team of internal and external specialists across email marketing, SEO, answer engine optimisation, content, communications and other marketing disciplines.

This is a hands-on leadership role. You should be comfortable setting strategy, managing specialists, analysing performance and stepping in to help execute when needed.

You will work closely with our CMO, CEO, product, sales, partnerships and customer support teams.

Your responsibilities

Increase product adoption and revenue

Develop and deliver marketing plans that increase installations, product adoption and recurring revenue.
Identify the biggest opportunities within our acquisition, activation, retention and expansion funnels.
Create campaigns that clearly communicate how Zapiet’s products help merchants increase revenue, reduce costs and improve their operations.
Increase adoption across Zapiet’s complete product portfolio through cross-selling, product education and lifecycle marketing.
Support new product and feature launches with clear positioning, messaging and go-to-market plans.
Develop campaigns for specific industries, merchant segments and geographic markets.
Turn merchant success stories into compelling case studies, campaigns and sales materials.

Own marketing performance

Set clear targets and KPIs for every marketing channel.
Build reporting that connects marketing activity to installations, qualified opportunities, product adoption and recurring revenue.
Monitor performance across the full funnel and identify where merchants are dropping off.
Run structured experiments to improve conversion, activation and retention.
Manage the marketing budget and allocate resources to the channels producing the strongest commercial results.
Report performance, insights and priorities directly to the CMO and CEO.

Lead and grow the marketing team

Manage and develop a team of specialists across email marketing, SEO, AEO, content and communications.
Recruit additional expertise as the marketing function grows.
Set clear goals, responsibilities and performance expectations.
Create an environment where specialists can do their best work while remaining accountable for measurable outcomes.
Coordinate internal team members, agencies, freelancers and technology partners.
Ensure campaigns are delivered on time and to a consistently high standard.

Strengthen Zapiet’s market position

Refine the positioning and messaging of Zapiet and its products.
Improve Zapiet’s visibility across search engines, AI answer platforms, industry publications and the wider Shopify ecosystem.
Build relationships with Shopify agencies, technology partners, influencers and ecommerce communities.
Identify emerging changes in SaaS marketing, ecommerce discovery and merchant buying behaviour.
Ensure Zapiet’s communications are clear, distinctive and consistent across every channel.

What we are looking for

Significant experience marketing SaaS products, ideally within ecommerce, Shopify or B2B software.
A proven record of increasing product adoption, recurring revenue or qualified pipeline through marketing.
Experience leading and developing a multidisciplinary marketing team.
Strong knowledge of lifecycle and email marketing, SEO, content, communications and product marketing.
A practical understanding of answer engine optimisation and how AI is changing product discovery.
Experience developing and executing go-to-market plans for products and features.
Strong analytical skills and the ability to connect marketing activity with commercial results.
Experience setting targets, managing budgets and reporting performance to senior leadership.
Excellent project management skills and the ability to keep multiple campaigns moving.
Native-level written and spoken English, with exceptional attention to detail.
A willingness to be hands-on and take ownership of outcomes.

You will do well in this role if you

Think about revenue and product adoption, not vanity metrics.
Can turn a broad strategy into a focused and achievable plan.
Understand how acquisition, activation, retention and expansion work together.
Are comfortable challenging assumptions and testing new ideas.
Know how to lead experts without needing to be the deepest specialist in every discipline.
Communicate openly, make decisions using evidence and take responsibility for results.
Enjoy working in a fast-moving, international and remote environment.

How success will be measured

Your performance will be assessed against agreed commercial and marketing targets, which may include:

Growth in marketing-attributed recurring revenue.
Growth in product installations and qualified merchant opportunities.
Improvements in trial-to-paid and install-to-activation conversion.
Increased adoption of additional Zapiet products.
Growth in organic, email, partner and AI-assisted discovery channels.
Merchant retention and expansion revenue.
The performance and development of the marketing team.
Efficient use of the marketing budget.

A performance-related bonus will be paid based on the achievement of agreed targets.

What we offer

A salary of £40,000–£50,000 per year, depending on experience.
A performance-related bonus.
Remote and flexible working.
The opportunity to shape the marketing strategy of an established, international SaaS company.
Direct access to Zapiet’s CMO and CEO.
The freedom to build a talented marketing team and introduce new ideas.
The opportunity to work with Shopify merchants, agencies and technology partners around the world.

Equal opportunities

Zapiet welcomes applications from people of all backgrounds. We make hiring decisions based on experience, ability and the contribution each person can make to our team.

To apply: https://weworkremotely.com/remote-jobs/zapiet-head-of-marketing