Independence Pet Group: Partner Marketing Manager

Pets Best is a subsidiary of Independence Pet Holdings (IPH). Pets Best offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. 

Job Summary: 

Pets Best is seeking a Partner Marketing Manager who will be responsible for planning, execution, and optimization on joint marketing efforts with partners. Working closely alongside cross-functional teams, they will have responsibility for delivering on campaign metrics and optimizations for both B2B and B2B2C campaigns and initiatives. Successful candidates will be able to demonstrate an ability to creatively execute campaigns and understand how best to scale partner marketing efforts across a range of channels. 

Job Location: Remote – USA 

Main Responsibilities:      

• End-to-end campaign management and execution – across paid, earned, and partner-owned channels, including email, social media, direct mail, and content 

• Manage campaign execution calendars and ensure alignment between internal and external teams, agencies, and partners 

• Organize and aggregate campaign performance across assigned channels, use recent campaign performance for new partner forecasts 

• Partner closely with legal and compliance to ensure accurate and efficient approval and tracking of marketing materials 

• Ensure creative agency collaboration is managed efficiently and effectively by clearly defining and managing expectations, deliverables, and costs 

• Work closely with fulfillment partner to ensure collateral stock and internal tracking are properly maintained  

• Manage Digital Asset Management resource for the team, alongside internal agency support  

• Introduce new ideas and concepts to drive B2B and B2B2C growth and strengthen partner relationship 

• Perform other duties and/or special projects as assigned 

Basic Qualifications:   

• Bachelor’s degree or 5 years of marketing or partner marketing experience  

• Proven track record of developing and executing successful marketing across multiple distribution partners  

• Ability to work independently and to collaborate effectively with cross-functional teams 

• Demonstrated ability to prioritize and manage multiple projects and tight deadlines 

• Proficiency with web analytics and partner tracking tools, such as Google Analytics and Salesforce 

• Ability to make executive level sales presentations using PowerPoint  

• Excellent written and verbal communication skills 

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