What You’ll Be Doing (Job Tasks)

(You direct the machine, then own the decisions that move the needle)

You’ll be the architect of creative across the whole Vidalytics marketing engine: the strategy, the copy, and the production behind it. The key to this role is getting funnels to convert on cold traffic and cold email.

Some of the things you may be working on, and can be discussed based on your experience, results and preferences.

Creative strategy. You mine customer research, data, and competitor intel to decide what angles, big ideas, and formats we test next. You don’t wait for a brief. You write the brief.
Copy that converts. VSL scripts, landing pages, ad creative, cold email, the marketing website, onboarding emails, and split test variants. You write and iterate the copy being tested. You don’t run the ads or the tests yourself.
Creative production. You turn your ideas into finished ads, videos, and landing pages by briefing and directing teammates, or better yet, by prompting and vibing the assets into existence yourself with AI.
The testing engine. You own the hypothesis and testing framework that tells us what’s actually winning. You’re a conversion detective.
Content when needed. Content marketing, AEO content, social posts, product tooltips, and copy that touches work owned by our Product team.

You’ll work closely with the marketing team headed by our CEO, and you’ll need to fully understand the key facts about our business: the product, the social proof, the customer journey, and more.

Requirements

You’ve been the driving force behind copy and creative that converted cold traffic. Not “contributed to.” You were the key person, if not the only person, who delivered the results.
You can track at least 10 million in revenue to your marketing.
Direct response, conversion minded best practices need to be in your DNA. If you get conversions, you’ll be paid very well.
You are ferociously creative.
You can do deep research fast on prospects, ICPs, the industry, and competitors so your copy converts. Not basic AI search, but truly getting into the mind of the prospect.
VSL and funnel experience. You can architect a VSL script with ease, and you’re not above smaller pieces like email or AEO content.
You have winning controls in AB split tests and can point to concrete results: conversion rates, EPCs, revenue, ROAS, adspend.
AI native fluency. You already write with AI and own the mechanisms, hooks, big ideas, structure, proof, and social proof.
You can oversee the production of your ideas into ads, videos, and landing pages through teammates or by prompting and vibing them yourself.
Native English. Full command of nuance, rhythm, and direct response punch, plus the ability to write in someone else’s voice.
A real direct response CRO and split testing mindset. You think in mechanisms, hypotheses, and outcomes, not adjectives.
You’re not scared of numbers.

Nice to Have

(Not required, but a plus)

Organized. You track your ideas and results, and you’re always working on beating your winners.
Experience writing for SaaS, info products, or high ticket offers.
Experience briefing and directing designers, video editors, or media buyers.
AEO, content, or SEO familiarity.
Comfortable working across Product, Marketing, and Sales.

Who You Are (Personality Type)

You’re loyal to performance, not to your ego. If the data kills your favorite headline, you shed no tears.
You think in hypotheses and outcomes. Every piece of copy is a bet with a measurable result.
You let the market be the judge. This is a revenue role, and the market is the ultimate judge. You’d rather move the number than write something that just sounds good.
You move fast with AI. You use the machine to multiply your output, then bring the human judgment that makes it convert.
You’re scrappy, direct, and allergic to fluff. You want the responsibility, and you want your work measured.
Low ego. You don’t care what the task is. You want the whole team to win.

What You’ll Love About Us (Benefits and Perks)

High performance company culture. You won’t be a cog in a machine. You’ll be a key member of a high performance team that gets shit done. This is a place to grow and realize your potential, no matter where you are in your career.
No office politics. We’re small and flat. No dancing around sensitive topics or diverting resources from other teams. We’re direct, we’re honest, and we’re here to accomplish big audacious goals.
We value your ideas. At Vidalytics, my door is always open. Need help? Let’s talk. Have a vision for the future of the company? I want to hear it. Think I suck at my job? Help me grow.
Rest and relaxation. Employees get 20 days of PTO.
Professional development. Want to keep learning? Vidalytics pays for classes, conferences, and more.
You’re more than an employee, you’re a person. Every coworker you meet is committed to treating you with respect and kindness. You won’t hear stuff like “It’s just business.”
This is a resume making position, where you’ll learn a lot and carry real responsibility. You don’t have to wait for someone to die or retire to move up, like in a megacorp.
Entrepreneurial to our core. Not only are we a startup, but we need intrapreneurs who will help us scale, and we plan to start sister corps over time to form a portfolio of companies you could help found.

This is a remote, full time, in house role. Comp scales with winners. This is a revenue generating role, and the right person is paid very well for producing winners.

Vidalytics’ Values (Yes, We’re Actually Serious About These)

Play to Win. We’re competitors. We do what it takes to win. That means we will fail and we will lose, but we want to do those things fast so we can win, because winning is on the other side of mistakes.
Scrappy. We’re a startup and it’s chaotic. This isn’t the government. You need to learn fast, move fast, and handle it. If you want an easy job, go work at the government.
Meritocracy. The best idea wins, not the person it came from. You can be direct and transparent with anyone. Start with analysis, form hypotheses, test small, measure results, iterate, and scale big with data. We can’t have perfect data, so once a decision is made, get on board.
Own Yourself. We do what we say, and we own what we’ve done. Mistakes happen. The worst thing is when someone doesn’t own and learn from them. You trust us. We trust you.
Self Actualization. This is a place for hyper learning. We want to scale, and you need to scale with us. That doesn’t always mean climbing a ladder. It means upleveling skill, closing gaps, growing, and being self-actualized.
Conscious Teamwork. No politics. No bullshit. Instead, integrity, emotional intelligence, transparency, and curiosity. Attack ideas, not people.